BODA BODA FESTIVAL

The intervention is focusing on shifting mindsets by assisting especially committed youth to transition from Boda Boda riding to other better jobs and businesses through talent development, skills empowerment, knowledge uptake and character upgrade based on incentives. The Boda Boda Competitions and Annual Festival (BBCAF) is the preferred inter-woven medium of intervention and events that is designed to; Give riders and passengers a special platform to congregate, celebrate and recognize outstanding contributions. Enable riders to showcase ‘hidden’ skills, knowledge and talents in order to assist riders grow into another (better) life. Give businesses, developments partners and other stakeholders an opportunity to meaningfully engage and strengthen partnerships with the Boda Boda Community. There are a number of talent competitions that will be gradually introduced in the Festival on an annual basis. Since youth constitute the majority of the population, the strategy is focusing the inaugural Festival on Music. hat end, the Boda Boda Song Writing Competition was kickstarted in the second week of Feb. 2025 and is on-going. The strategic significance of boda boda-targeted music is that it not only has mass-participation appeal but also considerable media visibility and business interest with immediate and long-term revenue streams